Explore Starbucks' decision to discontinue its NFT loyalty program, highlighting the challenges faced by Web2 companies in integrating Web3 technologies. Learn from the failures of Odyssey and Reddit's Community Points Beta, and discover the innovative potential of Web3 for enhancing customer loyalty.

Starbucks has launched its "Starbucks Odyssey" online loyalty program, also known as the "Web3 loyalty program", which allows users to earn non-fungible tokens (NFT) called "Stamps" that cannot be exchanged, by solving puzzles or making purchases in stores and selling them in the future. The...