A new report by an advertising company says the Cardano (ADA) brand communicates with users more than any other encryption asset in space.
New York-based MBLM, which describes itself as a “brand-friendly agency,” has compared more than 600 brands across 19 industries using artificial intelligence to analyze more than 1.4 billion words online.
According to the company, brands with a strong emotional relationship to their customers or users tend to outperform the stock market. MBLM also says that intimate brands “achieved superior results across profits and stocks.”
Given the encryption space, the company says that the best performing asset in terms of brand intimacy is Cardano’s smart contract platform.
“The new analysis shows that Cardano is not only the top-rated crypto brand but also the top-performing financial services brand in our study, ranking 26th overall.”
Regarding the public sector, MBLM reported that encryption has the eighth highest brand intimacy in any of the industries examined. Crypto is behind media, entertainment, technology, communications, retail, automobiles, toys, consumer goods and clothing respectively.
Crypto ranked high in many prominent industries including Health and Hygiene (IX), Sports Tournaments (X), Beauty and Personal Care (XI), Financial Services (XIV), Applications and Social Platforms (XV) and Travel (XIX).
Cardano’s original code, ADA, trades at $0.448 at the time of writing. Ethereum’s (ETH) rival rose nearly 4% during the day, but remained down more than 85% from an all-time high of $3.09, which it hit almost a year ago.