Renault enters Metaverse through Sandbox
Renault, one of the world’s largest automobile companies, has signed a partnership with The Sandbox to be present in its virtual world. The Korean subsidiary of the parent company will be responsible for this, establishing the brand in Metavers space through a series of car-related activities to familiarize virtual customers with the company’s products.
These car experiences aim to enrich the Sandbox platform and allow Renault to reach a more abundant audience, expanding the potential customer base for their products. About the partnership, Cindy Lee, CEO of Sandbox Korea stated:
This partnership is an excellent example of cooperation. Sandbox can develop without any hindrance and we are able to offer new types of experiences that combine cars and digital assets in The Sandbox.
The extent of the partnership and the nature of the expertise it would produce was not disclosed at that time. Renault now joins the ranks of companies and individuals already on Ethereum-based metaverse platform.
Automotive and Metaverse brands
Renault is not the first automaker to aim to put products in MetaVers. In fact, metaverse has become a popular destination for these companies. Volkswagen organized an ad campaign in April entitled “Game On”, where users had to catch NFTs in a transatlantic environment.
Nissan, a Japanese automaker, used MetaVirus to help launch one of its newest electric vehicles, Sakura. The company has created a virtual world in which potential customers can drive the car, examine its characteristics and forms. According to Nissan, this experiment provided an “opportunity to connect with new and unprecedented audiences.” Furthermore, the company stated that it is “excited about the next step, and will continue to devise new digital approaches to our products.”
Hyundai also offers future mobility experiences in a virtual automotive studio located in a Metaverse world called Zepeto, run by Naver Z.